How neuromarketing can influence buying behavior

How Neuromarketing Controls Buying Decisions
The Science of Technical Marketing: Leveraging Brain Science to Drive Purchases

This course includes:

• 1.5 hours on-demand video

• 2 downloadable resources

• Access on mobile and TV

• Full lifetime access

What you’ll learn

• Leverage powerful branding techniques to shape consumer behavior.

• Decode the consumer mindset to understand what truly drives decisions.

• Boost your sales by applying principles of neuroscience.

• Enhance your marketing campaign conversions using proven neuromarketing strategies.

Course content
3 sections • 26 lectures • 1h 33m total length

1. Introduction to Neuromarketing

2. The Marshmallow Test

3. Neuromarketing Overview

4. Basic Neuroscience Concepts

5. How Neuromarketing Reshapes Packaging Design

6. Neuroimaging Techniques for Marketing

7. Using fMRI to Decode Consumer Behavior

8. The Psychology of Color in Marketing

9. Emotional vs. Cognitive Processes

10. The Danger of Choice Overload

11. Neuropsychology of Consumer Behavior

12. Analyzing Engagement Beyond Social Metrics

13. Perception and Attention in Marketing

14. The Power of First Impressions

15. Memory and Learning Principles

16. Unexpected Drivers of Business Growth

17. Applying Neuromarketing to Brand Strategy

18. Discovering Unspoken Consumer Truths

19. Understanding Loss Aversion

20. Strategic Decision Framing

21. Achieving Business Objectives

22. Building Consumer Confidence

23. The $1 Million Mindset

24. Finding Joy in Your Work

25. Overcoming Entrepreneurial Bottlenecks

26. Why a Positive Approach Succeeds

Requirements

• A curious mind and willingness to learn.

Description
Unlock the Secrets of the Consumer Brain

Have you ever wondered why certain images can trigger a sense of sound or even make you feel hungry? Welcome to the world of neuromarketing, where cutting-edge neuroscience meets strategic marketing.

This course offers a comprehensive journey into how brain science can revolutionize marketing and advertising. You’ll explore everything from fundamental neuroscience to advanced applications in branding, pricing, and digital marketing. We’ll dive deep into how to measure and influence perception, attention, memory, and emotion to create dramatically more effective campaigns.

While the human brain remains incredibly complex, this course distills the most actionable insights for marketers, sales professionals, and business owners. You’ll discover the ethical considerations of this powerful field and explore its future trends.

Ready to understand the real science behind consumer behavior? Enroll now and start leveraging the fascinating power of neuromarketing today.

Who this course is for:

• Marketers, sales professionals, and business owners who want to significantly enhance their marketing results through science-based strategies.