Google Ads Mastery 101 | Lead Generation With Google Ads

Excel At Lead Generation With Google Ads | Learn To Drive High-Volume Traffic.

This course includes:
2 hours on-demand video
Access on mobile and TV
Full lifetime access
Certificate of completion

What you’ll learn
Grasp the fundamental concepts and terms of Google Ads, such as keywords, ad groups, campaigns, and bidding strategies.
Build successful Google Ads campaigns that match your business objectives, reach the correct audience, and send qualified traffic to your site.
Write persuasive ad copy and design visuals that connect with your target audience to increase click-through rates.
Discover how to utilize Google Analytics to monitor your campaign performance, including key metrics like impressions, clicks, and conversions.
Pinpoint the essential key performance indicators (KPIs) for your business and use them to refine your Google Ads campaigns for better results.
Explore the various Google Ads bidding strategies, like manual CPC, automated bidding, and target CPA, and know how to select the right one.
Learn the process of performing keyword research to build strong keyword lists that support your business goals and target audience.

Course content
5 sections • 10 lectures • 1h 44m total length
Google Ads Conversion Tracking
09:56
Google Ads Campaign Set Up
13:28
Google Ads Ad Group & Ads
17:27
Interlude
00:29
YouTube Ads Campaign & Ad Types
03:23
YouTube Ads Target Settings & How To Reach Your Audience
17:33
YouTube Ads Bidding & Budgeting Settings
10:28
GMB Profile Tips
11:29
GMB Ads
19:52
Bonus (The Sauce)
00:33

Requirements
No prerequisites, just be eager to learn!

Description
In the modern digital landscape, Google Ads is a crucial tool for businesses aiming to connect with their target audience and drive valuable traffic to their websites. However, launching and refining effective Google Ads campaigns demands specific expertise and skills that many marketers and business owners may not possess.

This all-inclusive Google Ads Proficiency course is designed to provide you with the complete knowledge needed to become an expert. It covers a broad spectrum of topics, from foundational principles and terminology to advanced tactics for leveraging the platform’s full potential.

You will learn how to construct high-performing Google Ads campaigns that are aligned with your business goals, precisely target your desired audience, and generate meaningful website visits. The course also teaches you how to craft engaging ads, perform thorough keyword research, and continuously optimize your campaigns for the best possible return on investment.

Furthermore, the curriculum delves into advanced areas such as audience targeting and campaign optimization using Google Analytics. You will also learn to expand your reach by utilizing the Display Network and YouTube advertising.

Upon completion, you will possess the knowledge and self-assurance to create and manage profitable Google Ads campaigns that deliver tangible outcomes. Whether you are a marketing professional, business owner, or someone looking to advance their digital marketing skills, Google Ads Proficiency is the definitive course to elevate your expertise.

Who this course is for:
This course is designed for everyone, from complete beginners to seasoned experts!