Digital marketing for beginners

Step into the world of digital marketing with confidence! This beginner-friendly course gives you the essential tools, strategies, and mindset to start building your online presence and promoting your brand effectively. You’ll learn from expert instructors who break down key concepts into simple, actionable steps you can apply right away.

From setting up your social media strategy to crafting powerful marketing messages and creating your first marketing calendar, each lesson is designed to help you grow your digital confidence and deliver real results.

By the end of this course, you’ll understand how to plan, manage, and execute your digital marketing activities like a pro — even if you’re just starting out.

What You’ll Learn

• The fundamentals of digital marketing and online promotion

• How to create a strong and consistent social media presence

• How to craft engaging and effective marketing messages

• How to plan your marketing activities using a marketing calendar

• Steps to move forward with confidence in your digital marketing journey

Course Sections

1. Introduction

2. Get Your Social Media Game On Point: Setting Yourself Up for Success – with Helen Ros

3. The Power of Potent Messaging – with Yasmin Vorajee

4. Create Your First Marketing Calendar – with Kenz Soliman

5. Your Next Steps