Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to Crafting a Data-Driven Marketing Campaign and Leveraging Campaign Analytics for Enhanced Performance

What You’ll Learn

• Grasp the fundamentals of data-driven marketing

• Compute Cost Per Lead (CPL) effectively

• Determine the Lead-to-Close Ratio

• Plan and execute a successful campaign

• Evaluate and calculate Return on Investment (ROI)

• Examine and critically assess marketing campaign results

Course Content

8 sections • 47 lectures • 3h 24m total duration

Introduction
02:06

Course Overview
03:08

Downloadable Materials
00:05

Additional Resources
00:14

Welcome to Campaign Effectiveness
00:52

Latest Udemy Review Updates
01:09

Understanding Total Leads
05:23

Hands-On: Total Leads
06:27

Cost Per Lead Explained
04:11

Practical Exercise
07:03

Lead-to-Close Ratio
05:09

Reverse Engineering Success Metrics
06:39

Campaign Effectiveness Quiz
3 questions

Welcome to Return on Investment (ROI)
00:34

ROI Calculation and Meaning
05:47

ROI in Business Context
03:23

Analyzing Results
02:59

Welcome to Launching a Campaign Blueprint
01:25

Designing Your Marketing Campaign Map
05:38

Adding Measurable Metrics
05:05

Conducting Cost-Benefit Analysis
07:59

Pre-Launch Preparation Quiz
3 questions

Core Campaign Design Concepts
03:49

Case Study: Campaign Design
00:48

Design in Practice
04:18

Email Marketing & A/B Testing
09:03

A/B Testing: Practical Breakdown
11:49

Campaign Blueprint Overview
05:39

Welcome to Advanced Analytics
02:55

Accessing the Dataset
00:04

Exploring and Understanding the Data
09:53

Pivot Table Analytics Blueprint
10:05

Reproducing the Pivot Model
06:05

Analyzing Pivot Insights
10:10

Testing for Statistical Significance
08:07

Managing Continuous Variables
06:42

Bonus: Handling Statistical Anomalies
08:48

Advanced Analytics Recap
04:33

Advanced Analytics Quiz
5 questions

Welcome to Analysis, Big Data, and Market Opportunities
00:55

Data Insights for SMEs and Executives
04:58

Customer Lifetime Value – Further Reading
00:08

Time-Based Data and Insights
03:01

Understanding Buying Behavior
02:53

Repeat Purchases and Customer Retention
03:09

Website Interaction Metrics
02:45

Demographic Insights
04:23

A Big Thank You!
00:48

Closing Video
02:40

Bonus Lecture
00:44

Requirements

• Basic understanding of marketing and campaign management will enhance your learning experience

• Enthusiasm for marketing and data, with at least beginner-level Excel skills

Description

Marketing evolves faster than ever — and staying on top of campaign performance can be challenging. That’s where this course helps. It equips you with the analytical tools and frameworks needed to understand your marketing data and make smart, data-driven decisions to improve your campaign outcomes.

The course builds progressively, starting with fundamental concepts and advancing toward creating, launching, and evaluating your own marketing campaigns. Each lecture adds practical insights that you can immediately apply — whether you’re running your own business, working in marketing, or managing a team.

Data doesn’t have to be dull — this course makes it engaging and actionable. You’ll learn to visualize and interpret data in meaningful ways that help you make objective improvements to your marketing performance.

Take the course I wish I had when starting out in marketing — and gain a competitive advantage in today’s dynamic digital landscape!

Who This Course Is For

• Marketing professionals seeking to understand campaign metrics and analytics in greater depth

• Students wanting to develop real-world marketing skills to enhance their first job opportunities

• Anyone eager to apply data-driven decision-making to strengthen their marketing strategy