Consumer Behavior: Advancing Understanding in Digital Age

Consumer Behavior: Advancing Understanding in the Digital Age
Explore How Technology and Digital Transformation Shape Modern Consumer Decisions

What You’ll Learn:

• Understand Core Principles of Consumer Behavior
  Learn the foundational theories that explain how consumers think, feel, and act in buying contexts.

• Analyze Technology’s Impact on Digital Behavior
  Explore how digital touchpoints, social platforms, and online communities influence customer experiences.

• Evaluate Decision-Making Drivers
  Discover how perception, motivation, memory, self-concept, and attitudes shape consumer decisions.

• Apply Behavioral Theories Practically
  Translate key concepts into real-world marketing actions such as product development, branding, and persuasive communication.

Course Features:

• 3.5 hours of on-demand video

• Assignments and 7 downloadable resources

• Mobile and TV access

• Lifetime access and certificate of completion

• 7 sections • 20 lectures • 3h 32m total duration

Course Breakdown:

• Why Study Consumer Behavior? (10:41)

• Maslow’s Hierarchy of Needs (08:45)

• Customer Experience (12:04)

• Value and Co-Creation (11:40, 08:53)

• Digital Marketing Trends (08:11)

• Role of Technology & AI Tools (11:02, 17:33)

• Touch Points (05:43)

• Customer Decision-Making Process (16:37)

• Consumer Intentions and Purchasing Roles (12:00)

• Perception, Learning & Memory (16:37, 05:08)

• Self-Concept, Personality & Lifestyle (10:26, 13:05)

• Attitudes & Knowledge (09:40, 06:24)

• Reference Groups & Culture (11:38, 04:11)

• Sales Strategies: Influence & Persuasion (12:04)

Requirements:

• Beginner-friendly—no prior knowledge required

• Curiosity and interest in marketing, psychology, or consumer insights

• Internet access and a device for participation

Course Overview:

Consumer Behavior: Advancing Understanding in the Digital Age offers a deep dive into how consumers make decisions in today’s technology-driven world. This course bridges marketing, psychology, and digital innovation, giving learners a strong foundation in understanding customer motivations and how digital tools shape behavior.

You’ll explore essential theories, including Maslow’s hierarchy of needs, self-concept, perception, and attitude formation, and learn to apply them in contexts such as product development, branding, and digital communication.

Through real-world examples and interactive exercises, you’ll gain insight into how AI, digital marketing trends, and online communities affect modern consumers. The course also emphasizes ethical marketing practices and CSR-driven consumer trust, preparing you to design marketing strategies that resonate with authenticity and transparency.

By the end, you’ll be equipped to analyze, predict, and influence consumer behavior using both traditional principles and digital-age strategies—empowering you to create impactful marketing campaigns that connect with audiences on a deeper level.

Who This Course Is For:

• Marketing and Sales Professionals aiming to deepen their understanding of customer psychology and digital engagement.

• Entrepreneurs and Business Owners seeking to enhance product development and customer experience strategies.

• Students and Enthusiasts curious about the intersection of human behavior, technology, and marketing.

Enroll now and master the art of understanding and influencing consumers in the digital era — where psychology meets technology to redefine marketing success.